Welcome to this month's edition of Marketing Magic. In last month's newsletter we discussed about Selecting the right Social Networking platform for your MLM business.

This month we will continue our online marketing series and talk about Specific tips utilizing social networking to market your MLM business.

Marketing Magic's Contents

• Traditional networking vs. Online Social Networking
  
• Choosing social media sites
• Keys to successful online social interaction
  

The age of social networking has dawned and we are waking up to the new “face” of business networking. With many online networks and business building tools available, it is surprising to note that many network marketing business owners have not yet embraced the concept. With the internet, you can reach out to thousands of potential new leads or customers by conversing online.

Social networking sites can be used as an inexpensive platform to market your network marketing business and create awareness. Today many network marketing business owners have their profiles on social networking sites, such as FaceBook, Twitter and MySpace to gain free traffic.

Traditional networking vs. Online Social Networking

Traditional Networking--To connect with a handful of people or a few businesses at an event or gathering.

Online Social Networking--Access to millions of Internet users globally to promote yourself, your network marketing business/products; strictly in that order.

It pays to remember that social networking should focus on building relationships and not to promote business or sell products deliberately. But sadly many of network marketers do not use the basic techniques while using these sites.

• The first thing you will need to do when you embark on your social network campaign is to register with a number of social networking websites.
• Do a complete research to find a most effective social network in your niche.
• If required upgrade to premium membership to make maximum utilization.
• Since you will be creating accounts in many social networking sites, it is advisable to set up a special email address to manage multiple profiles. You can now focus on multiple social network marketing campaigns.
• Backlinks are extremely resourceful as website promotion tools. Backlinks or "back links" are links from other websites to your site. Create as many backlinks as possible for your website as this ensures high page ranking for your website.
• Create multiple pages about your business. Make short and simple descriptions.
• Motivate community members to have a dialog on your business and its products.

Top Tips for effective Social Network Marketing

I have put some useful tips together that will help you have a great social networking profile. This will help you connect to people and ultimately moving towards promoting the network marketing business.

- Put up a well-written and comprehensive profile
Having a good and descriptive profile speaks volumes about you, your interests and business. People often do not have a complete profile. This is a big blunder for network marketing business owners. It is important to have a comprehensive profile as it increases trust and builds a good rapport.

Share all information about yourself on all social networks. People are likely to converse with others who share common interests. Once you have conversations happening, you can then establish a good connection with your new social networking group.

TIP: Sharing your interests online will also help other business owners to connect with you and views about the network marketing business growth. Mention the link of your website on your profile.

- Upload a good professional picture of yourself
Using irrelevant pictures on your profile does not create a good impression on the viewer. Refrain from using logos, random funny pictures or inappropriate photos that are not connected with you. Using a simple yet professional picture of you will leave a lasting impression. It is easier for people to relate to you and build trust with your picture rather than a lifeless image.

- Be an active social networker
Just by creating an online profile on social networking sits, you are not assured of success in the network marketing business. Be an active member on your social networking sites. Take the time to understand new contacts and their interests thereby giving you a feel of their possible involvement in your business. This does imply sharing information on your business happenings or submitting monthly blog content.

- Set small goals regularly to reach to numerous prospects
Set small goals and achieve them to generate prospects or customers for your network marketing business. Social networking sites have a lot of extras that can divert your focus from the main intent of “networking”. Prepare a daily schedule of the time you are willing to spend on the social networking sites. Set goals of reaching out to multiple contacts and achieve them.

NOW, a few extra tips to market your business effectively to the users of social networking sites:

- Utilize extra features offered by social networking sites
The opportunities to promote your network marketing business offered by social networking sites are many. Some of the most popular ones are: ads, blogs, articles, video hosting, etc. It is also worth spending a small fraction of money on these wonderful tools to become a successful online network marketing business owner.

- Spamming: A big no-no
You are using the social networking platforms to invite more people to talk about your business and its opportunities rather than obtaining email addresses and driving them away with spam. Just the same old content about your business sent through emails does not help build a good network. Spamming does not work.

- Refer clients and prospects to join your online network
Encourage other network marketing business owners, clients and prospects to connect to your social networking sites. This way it is easier to keep track of your prospects and share valuable information with them under one roof.

Choose social media sites that will cater to potential prospects for your business

Not all the social networking sites out there will be suitable to converse about your network marketing business. If you don't find a good social networking site for your business, do not fret. There are new social media sites are popping up by the dozens every day.

Choose the social networks that will cater to your target audience. You are then likely to generate more business leads. Scrutinize the online communities that will help you meet your network marketing business objectives. But remember not to sacrifice the quality of your online social network presence for quantity. Meet your audience at agreeable platforms where you can serve them best.

Keys to successful online social interaction

But how do you reach out? LISTEN. The methods of traditional marketing focus on striking the market with products and services. This is the easier approach as not much preparation is required here. But if you want to be effective and relevant to a social media crowd, you have to be a good listener.

To be a successful network business owner, you need to fully utilize the online social media tools to identify your audience and reach out to them. Start your interaction with smaller communities by building a good rapport and creating brand awareness. Engage your audience with current events and updates of yourself and the business to keep them interested to learn more. Invite like minded people sharing similar interests with you to become members of the some groups. On the other hand, you too should join networking groups. Email your network contacts and friends regularly to get updates on their business as well.

Remember that social networking websites are filled with many business owners, so if you are not an active networker you will be quickly forgotten. Join groups, make friends and new connections to make your presence felt. Use social networks for their unique nature to connect people with similar interests.

With all the social networking sites out there, you have ample resources to increase your network marketing business, build trust, and help generate leads for the business. Use these tips to get started, and continue building the list as you become more effective at marketing your business online utilizing social networks.

Until next month....Happy Networking

Troy Rocavert

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www.network-marketing-business-school.com