April 04, 2009
Secrets to Online Marketing Series - Links
Welcome to this month’s edition of Marketing Magic. In last month’s newsletter we discussed how you can become a successful Search Engine Optimiser (SEO’er).
This month, we will continue our online marketing series by showing you how to build traffic to your website using a link exchange program.
Marketing Magic’s Contents
- What is an inbound link?
- Why are links important?
- How to start a link exchange program?
- Niche is best
Network Marketing Business School Update.Prospecting Slideshows
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On trialling these slideshows over the last few months, we have found these tools to increase our conversion rate by 128%. These slideshows will be available to you -- absolutely free. Most networkers would charge to use a service like this, but we are offering it for free, forever.
Keep a lookout over the next month for this unbelievable product that will help increase your conversion rate and help you earn a larger cheque.
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Why are links so important?
This month we are going to discuss links, but before we get into it, let’s re-cap what we have learnt over the past 7 months:
- Planning – create a job list and prioritise your tasks.
- How to choose a webhost that will provide everything you need to build your own website.
- The biggest secret to Marketing Online – It’s all about the Content.
- How to choose a profitable site concept.
- Search Engine Optimisation.
Niche is best
Last but not least, a link will be rated much better by the search engines if you are linking to a website that has the same niche as yours. For example if you were selling supplements, then you probably wouldn’t exchange a link with a website selling spanners or screwdrivers.
Search engines and spider software award websites that are linked within the same niche. The reason search engines rank this higher is due to the search engines satisfying their customers.
If people are searching for networking marketing then they want to read about network marketing. So if a network marketing website is linked to an astronomy website, more then likely the surfer may not be interested in astronomy and if he/she was, it may not be the right timing for that person to want to read about astronomy.
The best advice I can give you is keep it real. If you come across a product that automatically gives you hundreds of links per day, it is more then likely that these links will not do anything for your ranking.
Search engines do not penalise you for this, because you do not have any control over who links to you. But you are indirectly damaging your own website by increasing the bounce rate. Bounce rate refers to when people who click on your website, soon to realise what you are offering is not what they are after and then click away from your website after a very short period. My advise to is to you; control what you can -- your link exchange program within your own niche.
Building links is an ongoing task to your online business and is one that will directly increase your traffic and webpage ranking. At times this may seems an exhausting exercise. Yet, the more work you do to guarantee just one genuine niche related link per month, the more traffic you will bring to your website. This step is like a stimulus to your snowball.
Next month we will show you other methods of building links using directories and articles. Until next month, start working on your link exchange program.
Happy Networking
Troy Rocavert
