January 31, 2010
Secrets to Online Marketing Series - Overview of YouTube.com and How to get started
Welcome to this month’s edition of Marketing Magic. In last month’s newsletter we discussed how you can use youtube to attract leads and customers for your MLM business.This month we will continue our online marketing series by explaining the benefits of using an online video hosting website - YouTube to market your business online.
Marketing Magic’s Contents
- Brief overview of YouTube.com
- How to get started on YouTube
- Benefits of online marketing using YouTube
Network Marketing Business School Update.
Network Marketing Continues to Give free Advertising
We welcome our new readers, Network Marketing Business School has given away $60,000 worth of advertising space on our website over the last 9 months and we have $15,000 to go. You could potentially receive hundreds of new prospects for your business. To find out how you can enter click here.
Make sure you enter this month’s competition and you could be our next prize winner. Congratulations to this months winners Suhaimi B.Mohd Said and Shah Syed, both loyal Marketing Magic readers. |
Overview of YouTube.com and How to get started
In the world of online network marketing, the main focus is to reach the potential client by different means of marketing and advertising. Out of the many forms of promotions, the one that works the best is online video hosting. This form of publicity gives the business the credibility of a strong presence on the Internet. YouTube.com is an online site that allows people all over the world to upload videos and share it with their friends and the online community. The site now has undergone a complete metamorphosis and can now be termed as an internet phenomenon for an icon of social networking.
YouTube fast facts:
- YouTube is somewhat of a revolution in the internet world as it gives a new angle to media advertising
- YouTube gained 4 million visitors in a matter of 3 months after launch
- It is one of the biggest online websites in the world
- YouTube shows up to 200 million videos everyday
- YouTube uses Macromedia flash player that is present in more than 85% of computers connected online and more….
By creating a YouTube account, you can upload videos to promote your online business. The website provides tools such as ability to rate, leave comments/feedback, and counter for number of times the video has been viewed. Prior to YouTube, there was no easy solution to upload and share videos. Also, the videos were long, loading took a long time, and you needed specific software to view them. The success of YouTube lies in its casual appearance and ease-of-use approach. It makes it possible to watch videos on your browser and embed them in other websites too. The streaming of videos and their quality is flawless even with different internet connection speeds.
Get Started
- Open an account
For “Sign Up”; look on the right hand top corner of YouTube.com. The process is initiated by answering a few basic questions. Select the account type, username (name related to the business for search results) and password, & email address. This email address is then verified by a click on the confirmation link. - Get familiar with the working of the website
Once you visit YouTube.com, there is a big search bar that yields video results based on keywords. The results provide the title, link and small snapshot of the video. Perform some keywords research to understand this process of reaching the target audience - Study the search results
Videos are viewed based on the search results. A popular website called Wordtracker (www.wordtracker.com) helps you narrow key tags for the video. The sorting of search results is based on relevance, date added, viewer count, etc. It is significant to get high result ranking with your video tags. The different ways to look for a video are Channels, Groups, Playlists, Relevance, View count, Rating, and Refine by Category. This helps in slotting the video appropriately. - Make the video
Once we have the tags in place, focus on the quality and quantity of the video. A short informative clip that talks about the business, products and services in a captivating manner will make the difference. The making of the video is the only cost incurred for using YouTube.com!! - Upload the video
Before embarking on this step, it is important to view and comment on other videos to get your name out there in the YouTube community. Viewing and leaving feedback on other videos could encourage them to look at your profile and videos too. To upload your video, go to “My Account” and select “Upload New Video”. Once you have the uploading taken care of, fill the text boxes with Title, Description, Tags, etc. - Personalize your profile
Create a custom profile by selecting the “My Account” link. Edit the “Personal Information” and “Video Posting Settings” to make your business known on YouTube. This is also the landing page when visitors click on your name.
These steps accomplish having an account and videos on YouTube. To achieve maximum success, it is essential to make a good video that communicates the business objectives. Concentrating on research, good keywords and informative video content will work wonders for your online network business. Consider “Videocast” for constant updates on your business.
Benefits for online network marketing
Since network marketing is a people’s business, there is an instant familiarity watching a person talk about the business than reading text ads. The convenience of having an account and uploading videos for free is a great tool to use for network marketing. One can generate leads just by having a great online business video. This platform can also drive website traffic and market the products and services offered by your company. It is vital to take maximum advantage of YouTube before the competition gets tough. With a great video and the best keywords for Search Engine Optimization, it is sure to get noticed!
In the next chapter, we will discuss on tools and techniques required to make good video content.