March 01, 2010
Secrets to Online Marketing Series - Using YouTube as a powerful advertising tool
Welcome to this month’s edition of Marketing Magic. In last month’s newsletter we discussed on how blogging can be used as a powerful tool for your MLM business.This month we will continue our online marketing series by explaining the benefits of using an online video hosting website - YouTube to market your business online.
Marketing Magic’s Contents
- Methods and Tips to drive traffic to your website using YouTube
Network Marketing Business School Update.
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How to drive traffic to your Website using YouTube
As mentioned earlier, YouTube is one of the most essential tools to drive traffic to your website. The best way to utilize this website is to focus on good quality video, right keywords, and profile creation. One can drive additional traffic to the business website by creating engaging videos on every product and services. The more videos you present on YouTube, more the business exposure, resulting in a larger customer base. It has millions of visitors and users guaranteeing traffic to your website.
YouTube is one of the most popular websites having the highest traffic on the internet. As of now, YouTube continues to be free, so utilize the opportunity and upload many videos about your business. Professional videos tend to impress your potential clients, so include a link of your website at the end of a clip to promote yourself. Besides these techniques, there are some very important points to consider for traffic generation.
KEY TIPS
Once you have a great marketing video, the next step would be to utilize it to drive traffic to your business website. To make your video get noticed on video, here are a few simple tips to follow that will ensure high viewership and traffic to your business website.
1. Focus on keywords
Choose 3 or 4 strong keywords/tags that can project the content of your video. These should be generic keywords that have a high possibility of appearing in the top search results. Research on similar videos and study the tags used in them.
2. Use URLs in the video
Try to advertise the name and website of your business as many times as possible in the video to encourage people visiting your website. For example, the welcome shot could contain the website address for a couple of seconds, a watermark style with not so conspicuous lettering are great ways of advertising your website without making the video look like an advertisement for your website.
3. Exposure of the video
Maximum exposure of your video will result in maximum traffic to your website. To achieve this there are 3 distinct methods:
1) Aim your video to be a “Featured video” on YouTube. These videos are rated to be the best by the YouTube staff.
2) Get noticed in the clips that News Channels air on YouTube. This method would convert in to great traffic if the video is radically different.
3) Popularize your video through social bookmarking sites like Digg and Del.icio.us or try to get your video rated and commented high by known people to turn up in high ranked videos.
4. Build a community
Creating a community on YouTube ensures promoting the products and services to passionate viewers. This also interests potentitial business partners, buyers, and enthusiastic people who would promote your video through “spread of mouse”.
5. Embedding videos
Use YouTube videos in your business website by embedding them. By clicking the video, one can see the popularity of the video in the YouTube site. Permit the embedding of your video in other sites. This definitely helps in more exposure on the internet.
6. Viral marketing of videos
Posting videos on social networking sites and blogs is easy. Use the html code or embed code to place the video in your homepage. You can ask your friend’s to share the video on their pages to generate a “buzz” effect. Bloggers can be directed to the YouTube page and copy paste the html code in their blog for more exposure. Viral video marketing is very effective when the video contains your business website URL. Conclude your email with the YouTube link. Also ask friends and family to follow suit. Video testimonials add credibility to the videos and make the video rise high in popularity rankings.
7. Product advertisements
If your business sells products, it is vital for the target viewers to see your advertisements even if they do not visit your business website. It is free advertising. Testimonials of products also work wonders for marketing. Tutorial style videos not only educate the viewers on the products and services, but also how beneficial it could be to a employee, homemaker, or a professional.
8. Utilize online media websites
Contact online media publishers or editors if you have a great video about your business and want to promote it. Research on top ranked websites and see if you can get your video featured on their site.
Armed with the skills, knowledge and resources and a great business video, it is easy to generate traffic to your website with your YouTube account. The future of your business will definitely scale online heights!!
In the next chapter, we will discuss about specific marketing tips of your website through Youtube.