Secrets to Online Marketing Series - Using YouTube as a powerful advertising tool

This month we will give you more cool tips to help market your video's and get more FREE leads.

Marketing Magic's Contents

• Tips for running a successful video campaign
• Specific tips for marketing your business through YouTube
  

YouTube Traffic Tips and Specific Tips for Marketing

Video marketing has become the “hottest” tool for online business owners in order to reach their target audience. It virtually provides swift and effortless access about the products and services of the business. Visual communication is “key” to effective learning. Short videos can provide enough vital information to interest the prospective customers. The text advertising and banners would not yield the same results.

This marketing strategy gives the business entrepreneur a lead over his competition. Video search engine optimization (SEO) is one of the most recent approaches to gain high ranking and traffic to a website. Since search engine spiders rely on text for rankings, your online business video must carry required text to get noticed. YouTube is a great marketing tool for your online business. But the secret to utilizing it lies in the activity of your online business videos. Once you perfect the marketing of YouTube videos, there is guaranteed traffic to your website and subsequently more sales. Since YouTube has a viral effect, it offers great benefits for online business marketing.

It is important to create videos that appeal and caters to the interest of the target audience. It is much easier to build trust with online videos than with text or audio. To market a good business video through YouTube requires a few important tips to generate traffic.

Tips for running a successful video campaign

Optimization

1. The video length must not exceed a couple of minutes and must not look like a sales advertisement
2. Have multiple movie formats to enable downloading depending on the user
3. To make your video VSEO (Video Search Engine Optimized), use target keywords in the file name, tags/keywords, title, URL and Link Text
4. Use Google webmaster tool to submit your video link to all search engines
5. Add the website link or watermark logo in the video clip for visibility

Marketing

1. Market the video on film portals like YouTube
2. Promote it on social networking and book marking websites like Facebook, Linked In, etc
3. Place the video under the relevant category to make searching easier
4. Create a video with Title, Tags/Keywords and Description. Customize the look and feel of the video to your business color combination
5. Linking your video is vital as they are evaluated for rankings and Search Engine Optimization. Promote your video by
   • Cross-linking to other videos
   • Linking to videos from websites, media sites, book marking sites & blogs
   • Use important keywords in anchor text to link to records

Sharing of videos

1. Entice your visitors through rich media content to encourage them to share it with others or make it their favorite video
2. Encourage and enable comments on the video to keep the link constantly active
3. Ratings and “Share Link” options with friends and fellow associates increases traffic
4. Enable embedding of links for users to post on their blogs

Recycling of videos

1. Enable embedding of videos and place them in blog websites like Blogger, Xanga, WordPress, etc.
2. Have thumbnails of your video on image sharing sites like Flickr
3. Promote the video through email by providing the video link as a footer

So far, we have seen tips to market the video through all possible means online. But the most important part is to incorporate your business thought in to the video and help in marketing its products and services. There are some detailed methods that would achieve this goal.

Specific marketing tips for your business

Build a YouTube community – Creating a group on YouTube is very beneficial for your business .

1. Form a business group and unite other business partners, prospects, and potential clients. This enables them to be a part of the business with constant updates and information on the latest products and services

Promotion of products and services – Making of a video trailer featuring products and services of your business in a visually attractive manner certainly promotes the products and boosts sales.

1. Use demonstration of products to enable the viewer to appreciate its benefits. Also enable the option: “Allow External Sites to Embed This Video” for users to use your video in their blogs or websites.
2. Promote your business opportunity on YouTube as the exposure of your video will certainly interest a certain percentage of audience to know more
3. To expand you business it is vital to market yourself as a business owner. It will help future business partners learn more about you

Viral marketing – This type of marketing certainly reaches out to a large number of target audiences just by embedding videos.

1. Edit your home page in blogs and social networking websites and embed the code of your business video. Viewers who like the content do the same in their sites thus triggering a “viral” effect
2. Contact online news site editors and send a brief overview about your business and video link to get featured on their websites
3. Email your video link to friends, family and fellow business members.

Building a list- One of the most important steps in the business is to build a list. Especially in the world of online business, this is one of the proven methods to reach out to people for business opportunities or for products and services.

1. Encourage subscriber participation by directing viewers to an online email subscription form for future updates. This ongoing relationship helps build trust over time
2. Demonstrative videos of the products and services serve as an instructive platform. It also educates the viewers on the benefits of the products and encourages them to buy
3. Product testimonials from people have worked wonders for the sale of any product. Incorporate such clips in your video

The future of conducting business online has just gathered momentum and to utilize all available and free resources is the secret of the savvy internet entrepreneurs. All of the above tips, tools and techniques are sure to thrust your business in to the world of internet with full throttle.

This concludes the series of using one of the greatest tools for online marketing – YouTube.

We have had hundreds of emails asking for tips on how to use social media like Facebook or Twitter to market their business. So, over the next three months we will discuss how you can start leveraging your business on the success of these mutit-million dollar websites.

Until next month....Happy Networking

Troy Rocavert

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