Network Marketing Product Parties

Whilst Network Marketing Product Parties were traditionally seen as an old school method of direct selling, today they are back in fashion and more popular than ever. If done correctly product parties offer one of the most time efficient methods of making product sales and in establishing a loyal customer base.

Network marketing product parties have been around for many years and have consistently shown to be one of the easiest ways to find new customers. So what’s different, why the recent surge in popularity?

Traditionally product parties were used to sell non-consumable items (eg Tupperware, clothing, jewellery etc.) that offered little or no incentive for customers to provide any extra or repeat business. Therefore to make good money distributors we’re required to continually hold parties, or recruit new distributors to leverage their efforts. More recently smart networkers with consumable products (eg. skin care, beauty products, candles etc.) have learnt to capitalise on the success of those before them and realised the massive potential with the benefit of repeat business (and profits) from their new customers for little or no extra work. Additionally, many of modern day network marketing products require the customer to gain personal hands on experience of the product before they are likely to purchase, making parties the ideal product promoting environment.

Essentially the modern day network marketing product parties present the ideal environment to find new customers. The main advantage to marketing a consumable product is that once have to provided an excellent or unique first time customer experience, it is usually simply a matter of plugging them into your customer care program such that they keep coming back for repeat business.

Why do network marketing product parties provide the perfect product prospecting opportunity?

Whoever originally thought of product parties (Tupperware??) is a marketing genius. One of the most important steps to making any sale is to make your customer feel comfortable. Using the product party method your potential customers (usually women) are surrounded by friends and family in a comfortable, fun, casual environment, where they knowingly attend the party to be influenced by the sales representative. This presents the ideal product prospecting environment. Not only does your host attract all the customers, but there are usually incentives for the host to facilitate sales. Win –Win!!

In all our experience of network marketing we’ve never heard of anybody who wasn’t able to sell something at one of these parties. Even if the party is going poorly and nobody appears interested most people will normally buy something purely as a way to say thanks to their host for holding the party.

Network Marketing Product Parties - Keeping the big picture in mind.

People often assume that product parties do not offer the return required to generate a full time income and that you have to be continually holding parties to see a return. This is usually because people forget to factor in repeat business. As discussed above the aim is not just to find new customers but also turn these people into repeat customers. If you have a good product, then all it takes is a few successful parties and an effective customer care program and your well on your way to establishing a loyal customer base.

In our experience anybody who has worked in these parties before generally finds that before long it is easier to schedule new parties. This now presents the perfect opportunity for new distributors to step into an ideal new business situation as the parties (and profits) have already been booked for them. Additionally this now presents you with the potential to leverage the efforts of others.

Tips to Holding a Network Marketing Product Party:

• Consider your product (not all products will make for good parties – i.e. providers of telecommunications services)
• As soon as you book a party get your host to start sending out invitations straight away, don’t leave them to the last minute.
• Offer incentives for the host if they provide a large audience. It is generally best to over invite by at least 25%, as there will generally be people who cannot attend or are no-shows on the day. Additionally buying is contagious so when a few seem interested this can easily filter through the rest of the group
• After you have booked a party remember to confirm at least twice, provide some incentive for people to come (e.g. a free small sample or inexpensive gift)
• Look for ways to enhance your party prospects experience (i.e. games, trivia, prizes etc.)
• Where possible create a relaxed atmosphere and enhance the prospects mood by providing sensory enhancement (appropriate lighting, music etc.)
• Where possible let your products sell themselves, ie a quick explanation / demonstration and then give your prospects hands on experience. This works extremely well with skincare and beauty products as they can see, smell, feel the response (physical evidence that your product has value).
• Consider the language that you use when describing your products. You don’t have to know every little detail about your product but you should consider using describing words that make your product appeal to the audience.
• Support demonstrations with personal or third party testimonials.
• Provide some incentive for people to purchase at the party or to place an order (e.g. save 10%, purchase today and receive a free gift or get 3 for the price 2 if you order today)
• Follow-up to get feedback on your new customer’s experience.
This is also an opportune time to get some referrals and to encourage them to make another purchase and/or provide them with some information that value-ads to their customer experience.

If you’re new to holding network marketing product parties, we strongly encourage you to arrange an on-the-job training run with an experienced distributor.

Next we’ll discuss Network Marketing Advertising and how to develop your own lead generation campaign.

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